Second National Health Campaign of 2025/26 starts on 2nd February 2026

The second national health campaign of 2025/26 starts on Monday 2nd February 2026, and all community pharmacies are required to take part by promoting the Pharmacy First service to the public. This campaign runs until Sunday 22nd February and aligns with an NHS England advertising push using updated materials based on previous Think Pharmacy First campaigns.

Pharmacies can meet campaign requirements by using posters, leaflets, website updates, social media posts, or patient communications. Existing promotional content already in use will count, but if you need some more materials, there is a range of resources available in the CPE website.

Full details here

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